How do I think?
1
Insight
Understanding people comes first — how they think, decide, and behave. Grounded in psychology, I begin with research and translate those insights into a clear direction.
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Audience and consumer research
2
Story
Story is where meaning takes shape. Drawing on art history and my inherent creativity, I think carefully about the strategy behind visuals and language.
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Brand narrative and positioning
3
Systems
Great ideas only matter if they work in the real world. think in systems — how concepts scale and show up consistently across platforms.
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End-to-end execution, refined through feedback
My Work
A few projects that reflect how I problem solve across strategy and creative.
A Bit About Me
I'm a fourth-year at the University of Virginia, double majoring in psychology and art history. Beyond the basics, I have a twin brother who's my complete opposite and two labradoodles, and I create abstract collages whenever I have free time. I love mixing whatever's around — stamps, gum wrappers, and even receipts have made their way into some of my favorite pieces.
Some quick facts:
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Studied abroad in Milan, where cappuccinos and museums became my routine
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Grew up in a Taco Tuesday household and am always on the hunt for the best tacos (Taqueria del Sol is the current winner)
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Unexpectedly into the stock market — The Investing for Beginners Podcast is a current favorite
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Billy Joel is always on rotation — "Scenes from an Italian Restaurant" is my comfort song