How do I think?
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Insight
Understanding people comes first - how they think, decide, and behave. Informed by studies in psychology, I begin with research and observation, then translate those insights into a clear direction.​
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Audience and consumer research
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​Behavioral and cultural context
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Problem framing​​​
2
Story
Story is where meaning takes shape. Guided by art history and my inherent creativity, I think carefully about the strategy behind visuals, language, and structure.
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Brand narrative and positioning
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Strategic storytelling
3
Systems
Great ideas only matter if they can exist in the real world! I think in systems - how concepts effectively scale and show up consistently across platforms.
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Beginning-to-end execution
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Iteration from feedback
My Work
A few projects that reflect how I work, create, and collaborate:
A Bit About Me
I'm a fourth-year at the University of Virginia double majoring in psychology and art history. Beyond the basics, I have a twin brother who's my complete opposite and two labradoodles, and I create abstract collages whenever I have free time. I love mixing whatever's around - stamps, gum wrappers, and even receipts have made their way into some of my favorite pieces.
Some quick facts:
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Studied abroad in Milan, where cappuccinos and museums became my routine
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Grew up in a Taco Tuesday household and am always on the hunt for the best tacos (Taqueria del Sol is the current winner)
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Unexpectedly into the stock market - The Investing for Beginners Podcast is a current favorite
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Billy Joel is always on rotation - "Scenes from an Italian Restaurant" is my comfort song