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Focus:

Brand Voice and Tone, Visual Storytelling

Role:

Senior Associate Cartoonist

Timeline:

2024 - 2026

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Editorial Storytelling & Brand Voice

My Role

As a Senior Associate Cartoonist, I create original editorial cartoons for publication and oversee a team of seven cartoonists. My responsibilities include contributing monthly work, maintaining a shared tonal and copy standard, and providing feedback to ensure consistency across the section.​

Process & Craft

Each cartoon begins with hand sketching — working through ideas intuitively before refining and finalizing digitally in Adobe Photoshop and InDesign. This hybrid approach keeps the work feeling alive while meeting the precision required for publication.

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Across all cartoons, the goal is a consistent visual language and tone so the work feels cohesive even as topics change.

 

Below are a few early ideations and sketches of published cartoons. 

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Published Work

Themes range from iconic UVA moments like a fourth-years last first day, the trek to the ACC championship, to the universally relatable, like midterm season.​

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Eleven cartoons published to date.

Reflection

Resonant creative work requires close attention to context. This role taught me how to craft narratives that communicate clearly the moment they're seen, and how a consistent brand voice builds trust with an audience over time.

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