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Kappa Kappa Gamma

Kappa Kappa Gamma is my sorority at the University of Virginia, where I've gained experience leading teams, shaping communications, and building a strong chapter presence on campus and beyond.

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shaping a cohesive brand identity

During my time in Kappa, I've held two leadership positions: Director of Public Relations and Vice President of External Affairs. A major focus over the past 2 years was elevating our chapter's brand - from designing original merchandise to refreshing our digital presence with new graphics and consistent messaging. Explore both projects below.

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merchandise design

Custom merchandise showcasing Kappa's brand and creating a stronger sense of identity for members.

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digital presence

Revamped social platforms with cohesive graphics and messaging to boost visibility and engagement.

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impact metrics

400+

follower growth from social media strategy

7

large-scale philanthropic, sisterhood, and social events planned and executed annually

50%

increase in merchandise sales from original designs

5

directors supervised and mentored

10+

custom merchandise items created and produced

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